Privacy and Cookie policy

Privacy Policy

Severn Sands Limited is committed to ensuring that your privacy is protected.  For the purpose of handling your data, we are the data controller.  Should we ask you to provide certain information by which you can be identified when using this website, you can be assured that it will only be used in accordance with this privacy policy. Please read this privacy policy carefully as it sets out our views and practices regarding your personal information and how we will treat it. We may occasionally vary this policy and will post any variations here.  Changes will be effective upon the posting of the changes and your acceptance of the changes, which may be through your continued use of the website after the changes take effect.

What type of information do we collect?

When you use our website (e.g. visit, complete an enquiry form, purchase products, email us or apply for a job vacancy), we may collect and process the following information about you:

  • information that you provide by filling in enquiry forms on our website;
  • if you contact us, we may keep a record of that correspondence;
  • details of transactions you carry out through our website and of the fulfilment of your orders;
  • details of your visits to our website including, but not limited to, traffic data, location data, weblogs and other communication data, whether this is required for our own billing purposes or otherwise, and the resources that you access;
  • your name, location, your contact details: postal address including billing and delivery addresses, bank details, VAT number, telephone numbers (including mobile numbers) and e-mail address;
  • details and documents that you provide to us when applying for job vacancies thorough our website. This consists of information including your name, address, e-mail address, work and education history and your responses to and the results of assessments administered through the website, plus details of your eligibility to work.

This list is not exhaustive and, in specific instances, we may need to collect additional data for the purposes set out in this Policy. Some of the above personal information is collected directly, for example when you send an email to us. Other personal information is collected indirectly, for example your browsing or purchasing activity.

Use of information

We may use information held about you in the following ways:

  • to carry out our obligations arising from any contracts entered into between you and us;
  • to provide you with information or products that you request from us or which we feel may be of interest to you;
  • to notify you about changes to our service;
  • to ensure that content from our website is presented in the most effective manner for you and for your computer;
  • to help us understand more about how our website is used and to improve our website;
  • to administer our website and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes;
  • as part of our efforts to keep our website safe and secure;
  • to measure or understand the effectiveness of advertising we serve to you and others, and to deliver relevant advertising to you;
  • when applying for a job vacancy through our website, the information and documents you provide will be used as part of the recruitment process and will be stored by us.

You may notify us via our Contact page (see the link at the top of this page) if you object to being contacted or being contacted in a particular way. If you use more than one email address to communicate with us, please notify us of each email account that you use.

Legal basis for processing customer personal information/data

We collect and use customer personal information because it is necessary for:

  • the purposes of complying with our duties and exercising our rights under a contract;
  • the pursuit of our legitimate interests (as set out below); or
  • complying with our legal obligations.

We only rely on consent as a legal basis for processing in relation to sending direct marketing communications to customers via email. Customers have the right to withdraw consent at any time. Where consent is the only legal basis for processing, we will cease to process data after consent is withdrawn.

Our legitimate interests

The normal legal basis for processing customer data, is that it is necessary for the pursuit of our legitimate interests, including:

  • selling and supplying goods to our customers;
  • fulfilling our contractual duties to our customers;
  • promoting, marketing and advertising our products;
  • sending promotional communications which are relevant and tailored to individual customers;
  • understanding our customers’ behaviour, activities, preferences, and needs;
  • improving existing products and developing new products;
  • complying with our legal and regulatory obligations;
  • handling customer contacts, queries, complaints or disputes; and
  • effectively handling any legal claims or regulatory enforcement actions taken against us or instigated by us.


We use “cookies” and other technologies on our website. The terms and conditions governing our use of cookies and such other technologies on our website are set out in our Cookie Policy below.  By using our website, you are agreeing to be bound by the terms of our Cookie Policy.

Your rights

Your personal information is protected by legislation. This provides that the data we hold about you should be processed lawfully and fairly and should be accurate, relevant and not excessive. The information should be kept up to date, where necessary, and not retained for longer than is necessary. It should be kept securely to prevent unauthorised access by other people.

How to access your information and your other rights

You have the following rights in relation to the personal information we hold about you:

  • right of access

If you ask us, we’ll confirm whether we’re processing your personal information and, if necessary, provide you with a copy of that personal information (along with certain other details). If you require additional copies, we may need to charge a reasonable fee.

  • right to rectification

If the personal information we hold about you is inaccurate or incomplete, you are entitled to request to have it rectified. If you are entitled to rectification and if we’ve shared your personal information with others, we’ll let them know about the rectification where possible. If you ask us, where possible and lawful to do so, we’ll also tell you who we’ve shared your personal information with so that you can contact them directly.

  • right to request erasure

You can ask us to delete or remove your personal information in some circumstances such as where we no longer need it or if you withdraw your consent (where applicable). If you are entitled to erasure and if we’ve shared your personal information with others, we’ll let them know about the erasure where possible. If you ask us, where it is possible and lawful for us to do so, we’ll also tell you who we’ve shared your personal information with so that you can contact them directly.

  • right to restrict processing

You can ask us to ‘block’ or suppress the processing of your personal information in certain circumstances, such as where you contest the accuracy of that personal information or you object to us processing it. If you are entitled to restriction and if we’ve shared your personal information with others, we’ll let them know about the restriction where it is possible for us to do so. If you ask us, where it is possible and lawful for us to do so, we’ll also tell you who we’ve shared your personal information with so that you can contact them directly.

  • right to data portability

You have the right, in certain circumstances, to obtain personal information you’ve provided us with (in a structured, commonly used and machine readable format) and to reuse it elsewhere or to ask us to transfer this to a third party of your choice.

  • right to object

You can ask us to stop processing your personal information, and we will do so, if we are:

  • relying on our own or someone else’s legitimate interests to process your personal information, except if we can demonstrate compelling legal grounds for the processing; or
  • processing your personal information for direct marketing purposes.
  • right to withdraw consent

If we rely on your consent (or explicit consent) as our legal basis for processing your personal information, you have the right to withdraw that consent at any time.

  • right to lodge a complaintwith the Information Commissioner

If you have a concern about any aspect of our privacy practices, including the way we’ve handled your personal information, you can report it to the Information Commissioner whose contact details can be found on the Information Commissioner’s Office website:   This website has further information on your rights and our obligations.

You have the right to ask us not to process your personal information for marketing purposes. We will inform you (before collecting your data) if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes. You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your data.

If you would like further information please contact us by clicking the Contact link at the top of this page and complete an enquiry form.

Links to other websites

Our website may contain links to other websites.  These links are provided for your information only. You should carefully review the privacy policies and practices of other websites to which this website may be linked, as we cannot control or be responsible for their privacy practices.  Please note that the websites to which this website may be linked may also make use of their own cookies.  We have no control over the contents of other websites, and accept no responsibility for them or for any loss or damage that may arise from your use of them.

Disclosure of your information

We may disclose your personal information to third parties:

  • in order to enforce or apply any agreements or licences with you;
  • in the event that we sell or buy any business or assets, to the prospective seller or buyer of such business or assets;
  • if we sell our business to a third party, in which case personal information held by us about subscribers will be one of the transferred assets;
  • if we are under a duty to disclose or share your personal information in order to comply with any legal requirement or to protect our rights, property and safety or that of our customers or others.

We may share non-personal statistical data about our website’s traffic patterns with partners or other parties. However, we do not sell or share any personal information about individual users.

We only allow our service providers to handle your personal information when we have confirmed that they apply appropriate data protection and security controls. We also impose contractual obligations on service providers relating to data protection and security, which mean they can only use your data to provide services to us and to you, and for no other purposes.

To where do we transfer your data?

We do not transfer your personal information outside the UK or the European Economic Area.  We may use United States based software to create mailings where we are satisfied that appropriate measures are in place to protect any personal information.

How long do we keep your data?

We will not retain your data for longer than necessary for the purposes set out in this Policy. Different retention periods apply for different types of data, however the longest we will normally hold any personal information is 6 years.


Cookie Policy

Protecting and managing your online privacy

To make our website more useful to a user, our servers, (which may be hosted by a third party service provider) may store information on your device in the form of a cookie. We do not use cookies to gather personal information. This Cookie Policy tells you how we use cookies, why, and how this allows us to improve our service. It also tells you how you can manage what cookies are stored on your device. By using our website (through any device) you agree that this Cookie Policy applies to that use in addition to any other terms and conditions which may apply. We reserve the right to make changes to our Cookie Policy. Any such changes shall appear here and become effective immediately. Your continued use of our website is taken as meaning that you agree to any such changes.

What are Cookies?

A cookie is a small file, downloaded onto a device upon the user visiting certain websites. Cookies are then sent back to the originating website on each subsequent visit. Cookies are useful because they allow a website to recognise a user’s device.

There are different types of cookies.  They all work in the same way, but with subtle differences:

Session and analytics cookies

  • Session cookies – We use these on this website as they are necessary for its functionality. They store an abstract unique ID for each session and remain in the cookie file in your browser during the session but are erased when you close your browser.
  • Analytics cookies – We use these to collect information on how visitors interact with our website and to enable us to maintain and develop it.  It provides us with anonymous information about how visitors use our website, including the number of visitors to the website and the length of time they have spent on the website.  It does not identify individual users.  The information generated by the cookie about your use of the website (including your IP address) may be transmitted to and stored by Google on servers in the United States. Google uses this information to compile reports on website activity and internet usage. Google may transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google.

You can visit Google’s website for further details on analytics cookies, click the link below.

Click here

Your consent

By using our website, you consent to our use of cookies as described above, including the processing of data about you by Google for the purpose as set out above.

Users have the opportunity to set their computers to accept all cookies, to notify them when a cookie is issued, or not to receive cookies at any time. The last of these, of course, means that certain personalised services cannot then be provided to that user.  For more detailed information about cookies and how they can be managed and deleted, please visit:


If you have any concerns about material which appears on our website, please contact us by clicking the Contact link at the top of this page and completing an enquiry form.